A high-level delegation from the United Kingdom has deepened tourism and investment partnerships with Uganda following strategic engagements at the iconic Source of the Nile in Jinja.
The delegation, led by Laurence Robertson, CEO of the Westminster Africa Business Association, met with Uganda Tourism Board (UTB) leadership on February 16, 2026, to discuss trade, investment, and tourism collaboration.
UTB Chief Executive Juliana Kagwa and former board chairperson Daudi Migereko joined the talks, creating a platform for dialogue on sustainable tourism, adventure product development, infrastructure investment, and community-led growth.
The visit was facilitated by Prime Minister Robinah Nabbanja on behalf of President Yoweri Museveni, signaling strong government backing for Uganda–UK tourism partnerships.
Robertson described the engagement as “highly productive,” noting that experiencing Uganda’s tourism offerings firsthand would allow him to promote the country’s attractions, adventure experiences, and investment opportunities to UK investors, tour operators, and leisure travellers.
“This high-level engagement reflects growing international confidence in Uganda’s unique tourism offerings. By showcasing authentic experiences, we are forging lasting partnerships that promote responsible tourism, drive inclusive economic growth, and reinforce Uganda’s position as a regional leader in adventure and nature-based travel,” Kagwa said.
Uganda’s tourism sector has shown robust post-pandemic recovery. In 2024, the country welcomed approximately 1.37 million international visitors, a 7.7 percent increase from 2023.
International tourism receipts reached a record $1.28 billion, a 25.9 percent rise year-on-year, contributing roughly 16 percent of Uganda’s total exports.
The sector also made a substantial domestic impact, contributing about Shs6.06 trillion to GDP and supporting an estimated 803,000 jobs.
The engagement aligns with UTB’s strategy to target premium source markets, including the United Kingdom, while promoting responsible tourism practices.
Officials emphasize that partnerships with global stakeholders are crucial for attracting investments that safeguard Uganda’s natural and cultural heritage while delivering socio-economic benefits to local communities.
With renewed interest from UK partners, tourism stakeholders anticipate new opportunities in adventure tourism, eco-investments, and cultural experiences.
Such high-level engagements are expected to strengthen Uganda’s global tourism footprint and cement its reputation as the “Pearl of Africa.”
